In the 1970s, a radical idea transformed emergency response: what if medics returning from Vietnam received advanced training to deliver life-saving care before patients reached the hospital?

Within a decade, accident-related deaths dropped 40% and survival rates tripled for people in cardiac arrest. This breakthrough created the paramedic and EMT professions—meaningful careers that continue to employ almost 300,000 Americans– and established the entire emergency medical services system as we know it.

Today, we face a similar crisis.

Major weather disasters now strike American communities on average every four days, in 2024 alone causing over $182 billion in damages and forcing 11 million people from their homes. Over 95% of Americans live in counties that have experienced a major disaster declaration in the last 15 years.

This isn’t about politics. This is about basic civic priorities that touch all Americans: protecting lives, livelihoods, and the communities we call home.

But there’s a silver lining. Most communities already have a latent workforce with many of the exact skills needed to plan for and recover from disaster. They’re the people who safely manage crowds, coordinate logistics, and maintain community trust every day. They’re festival producers, faith leaders, volunteers, and venue operators.

They just need that last mile of integrated training.

It's time to do for disaster readiness what paramedics did for emergency medicine: transform existing skills into life-saving capabilities & build a more resilient America together.

Menu bar would go here: THE IDEA – LEARN – CONNECT – ADVOCATE

Learn

Your community already has professionals who know how to manage crowds safely, coordinate complex logistics, and build community trust. With focused disaster preparedness training, these skills become life-saving capabilities. Discover how to add emergency response to your professional toolkit and position yourself as an essential community asset when crisis strikes.

Jumpstart your preparedness journey

Sign up for a free week-long mini course exploring practical next steps for strengthening disaster preparedness in your community. Delivered as daily episodes by email.

Download the factsheets

Add info here

You already know how to manage crowds safely, coordinate complex logistics, and build community trust. With focused disaster preparedness training, these skills become life-saving capabilities. Discover how to add emergency response to your professional toolkit and position yourself as an essential community asset when crisis strikes.

Jumpstart your preparedness journey

Sign up for a free week-long mini course exploring practical next steps for strengthening disaster preparedness in your community. Delivered as daily episodes by email.

Download the factsheets

Add info here

Learn

Your community already knows and trusts you—now it’s time to make sure your other partners in preparedness do too. Build partnerships with local emergency management, connect with other venues and organizations doing this work, and create the networks that turn individual preparedness into coordinated community response.

Connect with local emergency management

Our outreach toolkit is a step-by-step guide to help arts, culture, faith, and venue professionals make productive first contact with local emergency management officials to discuss partnership opportunities. Assess and share your organization’s capabilities, request a meeting, and start building the formal relationships that turn community assets into disaster preparedness resources. Coming soon!

Connect

You’ve seen firsthand what your community needs to stay safe and resilient. Use that knowledge to push for policies and funding that recognize event professionals, faith & community leaders, and other professional gatherers as critical partners in disaster preparedness.

Sign the open letter

Add your voice to a growing movement of professionals and organizations from across sectors who believe the value of this approach. Sign the open letter calling for broader recognition and support of the disaster resilience workforce that’s already in your neighborhood.

Advocate to your legislators

Do you have contacts in your city, county, or state government? Ask them to carry a resolution that shows they recognize the value of this approach to creating safer, more prepared communities. A resolution doesn’t create new laws or require funding—it’s just an official way to say, “We believe in this.

Advocate

The Letter

To Emergency Management Directors, State and Local Officials, and Federal Disaster Response Leaders:

America faces an unprecedented surge in weather disasters—striking communities every four days on average and forcing millions from their homes every year. As emergency managers seek to build stronger local and state response capacity, we have a powerful opportunity to leverage an existing, skilled workforce that’s been hiding in plain sight.

Across the country, hundreds of thousands of professionals already excel at the core skills needed for effective disaster response: crowd management, complex logistics coordination, crisis communication, and maintaining public trust under pressure. They are venue operators, festival producers, faith leaders, and community organizations. These professionals don’t need to be trained from scratch—they need “last mile” integration with emergency management protocols, specialized disaster preparedness knowledge, and formal recognition as community resilience assets.

We call on emergency management officials, policymakers, and community leaders to:

  • Formally recognize arts, culture, faith, and venue professionals as essential partners in disaster preparedness
  • Invest in targeted training programs that build on existing professional skills
  • Include these sectors in emergency planning and response coordination
  • Support funding and policies that strengthen community resilience through existing cultural infrastructure

Every community already has people with the skills to save lives in disasters. It’s time to give them the tools and recognition they need to use them.

Add block of logos of all partnering organizations

Matthew Ché Kowal (CO) • Jenny Filipetti (CO) • Bertrand Evans-Taylor (GA) • Will Heegaard (LA) • and would add all other names of individuals who sign on